Tesla President Elon Musk raised the issue of demand for Tesla cars during an investor call Wednesday. He said the demand was "incredibly high," but that people simply could not afford Tesla's cars.
Tesla chairman Elon Musk is not optimistic, as Tesla's call for results this week in which Musk has made a number of promises and projections for the future of the electric car manufacturer proves. Musk predicted a 50% increase in Tesla sales at some point, stating:
2019 will be an incredible year for Tesla. As I mentioned, we plan to increase sales by 50%. Maybe it could be a lot more than 50%, but I think 50% is a very reasonable number. But it's crazy growth for the auto industry.
Among the company's cost-cutting measures, which included reducing its workforce by seven percent and recent concerns about lack of demand for Tesla vehicles, is a pretty big promise. But according to Musk, demand for Tesla vehicles is "incredibly high," but cars are simply unaffordable for most consumers:
Demand for – demand for Model 3 is incredibly high. The inhibitor is affordable. It's as if people literally did not have the money to buy the car. It has nothing to do with desire. They simply do not have enough money on their bank account. If the car can be made more affordable, the demand is extraordinary.
But Wall Street analysts are not as confident as Musk; Many are concerned about Tesla's plan to produce only cars for Europe and China and expect a gap of around 10,000 vehicles between production and deliveries due to the number of vehicles in transit at the end of the first quarter. Cowen's analysts noted: "This clearly indicates that US demand for mid-range and long-range versions of the Model 3 is largely exhausted and that the company is still investigating some 6.8 thousand unsold stocks. of model 3 not sold. . "
Analysts are also beginning to question about Tesla's investment in its Shanghai plant which, he hopes, will start producing 500,000 vehicles a year once completed: "Tesla aims to serve from "hunting horse" to China's fast-growing electric vehicle industry, but limited to zero final value in an area where a number of national champions should emerge, "said Morgan Stanley analysts.