The lineup presented at the North American International Auto Show in Detroit next week provides insight into what new lots of cars will be stored in the future: trucks, SUVs and high-performance sports cars. An overview of the expected beginnings of how important trucks and SUVs have become for buyers. Ford will post the latest update on its best-seller Ford (F) Explorer intermediate SUV, which has been refreshed for the first time since 2011. Cadillac (GM) will launch its XT6 three-row SUV and Ram Trucks will strengthen its full-size pickup truck range already praised with a very robust 2500 Series truck. It reflects the changing consumer appetite for high-performance utility vehicles that have left traditional family sedans There are still things that sedans, coupes and roadsters can do better than their counterparts beefy SUVs and trucks, and it shows in the investments that builders are always ready to make. They are lighter, closer to the ground and much more agile: they are perfect for driving very fast and taking tight turns. (7203.T-JP) It is expected that his fans will delight the return of the Supra to two places after a break of 20 years. The Supra is widely regarded as one of the classic cars of the Japanese tuner, which was originally produced between 1978 and 2002. The new car borrows engines and some architecture from the German manufacturer BMW (BMW-DE).Ford will unveil a high-performance version of its Mustang sports car, the Shelby GT500. The car is expected to be ready for the track and will compete to some degree with the Dodge (CAF-IT) Hellcat Challenger. While Ford announced in early 2018 its intention to largely stop selling traditional passenger cars, it intends to retain the legendary Mustang.Lexus will also debut with the RC F and RC F Track Edition versions, two high performance sedans. Lexus is particularly positioning the limited edition bicycle lane as a luxury sedan incorporating the improvements generally made to high-end sports cars. "What I have been saying for a while is that cars will always have an advantage over weight, wind resistance and center of gravity," said Karl Brauer, executive editor of Cox Automotive, which provides information on the automotive sector. "So if everyone buys an SUV, what role should a car play?" What you will see is mainly SUV sales and high-performance car sales. " This is the central part of the non-high performance cars that will disappear, and that's what we're already seeing happen, "he said. As automakers go through a difficult transition themselves, auto shows also suffer from their own transition. This will be the last year the auto show will be held in Detroit in January. Monday to 27 January. In 2020, the show moves in the middle of the summer.The organizers have hinted that they could change the format of the show and add other entertainment.This year has also seen several car manufacturers , especially from Europe, withdraw from the show . This is a sign that many automakers are finding it increasingly difficult to choose which shows they attend and rely more and more on their own events and on other channels to market their products. For example, when Ford launched the 2015 Mustang – the first year it started selling the vehicle internationally – the automaker staged simultaneous debuts around the world. None were at a car show. Tesla Electric Car Manufacturer (TSLA) has attended some shows, such as the Los Angeles, but it largely organizes its own events, which it broadcasts live on the Internet. Jaguar has organized a similar solo launch event for its electric crossover, the I-Pace. Of course, not all European manufacturers have abandoned the Detroit show. Although the Audi and Porsche brands of the Volkswagen Group are not represented, the (VOW3-DE) The most important question is whether companies need to make revelations at auto shows, given their high cost, said Michelle Krebs, an executive analyst at Autotrader, a website that connects buyers and sellers of cars. "The automakers are just not convinced that there is a return on investment there," she said. Competition for attracting media attention is tough, Brauer said. "It's an investment of over a million dollars, and if there are 20 different companies doing it in 24 hours, you're competing with all these guys." for the same attention. "
That said, some auto companies may decide to stay a little on the sidelines for a year, and then come back a year later, when they feel they have a product that is well suited to a certain market or message that they want. forward, said Stephanie Brinley, analyst at IHS Markit, who tracks the auto industry. "You could attend the 2019 show, then skip a few years and then come back when you have the right message for the show," she said. But auto shows still have a lot to offer consumers, who can see dozens of vehicles from almost every brand without feeling the pressure associated with visiting dealers. About 800,000 people visit the show every year, said Krebs.