Audi wowed audiences in both Madrid and Barcelona with the Audi A3 Experience, the automobile brand’s stunning audiovisual spectacular, combining 360° projections, 3D mapping and Showmaster Control to publicise its new A3 Sportback. Produced by New Media Creative Technology Studio, the show used different Christie projectors and a Christie MicroTiles display supplied by Ingevideo.
The event was staged first in Plaza de Colón in Madrid, and repeated in Plaza de Cataluña in Barcelona.
The show was held in a special geodesic dome. A true landmark in modern engineering, this igloo-like structure was designed and created by the US company Pacific Domes using a sophisticated negative pressure system that makes the metal structure vanish to create a 800 square metre screen.