Audi A3 Sportback



Audi approached Autofuss to promote their new A3 Sportback, utilizing their expertise in advanced 3D projection mapping.
Two canvases controlled by industrial robots were transformed into lenses augmenting Audi’s state of the art technology within the car. The entire spot was projected live and captured in camera.

Lead by Design Director GMUNK, Michael Rigley, Jason Kerr, Ryan Chen and I were each tasked with designing and animating a section. I was responsible for the connectivity section which was to show the cars integrated network and WiFi features illustrated by an orbital network constellation enveloping the car while pulsing with activity.

Behind the scenes:

Check out my design process here:
http://chrisb.tv/Audi-A3-Sportback

CREDITS:
Client: Audi
Agency: Verba
Production Company: Indiana Pictures, Autofuss, Bot & Dolly
Executive Creative Director: Randall Stowell
Director: Chris Brown
Creative Technologist: Tarik Abdel-Gawad
Design Director: Bradley G. Munkowitz
Roboticist: Asa Hammond
Director of Photography: Joe Picard
Design & Animation: Christoffer Bjerre, Ryan Chen, Jason Kerr, Michael Rigley, Anthony Enos
Editor: Ashley Rodholm
Assistant Editor: Ian Colon
Executive Producer: Micah Gendron
Producer: Yovel Schwartz, Alison Plansky, Anastassia Babanskaia
Engineers: Matthew Bitterman, Michael Beardsworth, Ian Sherman
Robot Operators: Matt McDonald, Aron Pruiett, Patrick Walsh
Projectionist: Phil Reyneri
Visual Effects Supervisor: Matt McDonald
VFX Artist: Ben Hawkins
Colorist: Chris Martin
Coordinator: Johnny Carroll
Production Supervisor: Geoffrey Sawyer
Assistant Camera: Dean Snodgrass
Talent: Ryan Waters
Electronic Lighting Designer: Tom Thompson
Gaffer: Frank Strzalkawoski
Key Grip: Dave Childers
Electric: Alyssa Moran, Oscar Ness, Mick Burns
Grip: Robert “Boomer” McCann
Best Boy Electric:Chris ShellenbergerBest
Boy Grip: Don Hendersen
VTR: Andy Neddermeyer
Touch Up Artist: Jim Edelhauser
Art/Fabrication: Bryan Dewe
Wardrobe/Make-up: Lisa Zomer
Set Design: Sean House
Craft Services: Michelle Kitagawa
Production Assistants: Sean Servis, Dakota Smith, Christopher Scott, Scott Badovick
Sound Recording/Sound Design/Mix: Tom Disher
Music: Sizzer

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